What's Included
ABOUT THE SESSIONS
DAY 1
SESSION 1
An Introduction To Social Media Influencer Marketing
EXPERT: Caroline Balinska
COMPANY: justaskparker.com
TIME: 35 mins
STYLE: Slide Presentation
INFO: In this session Caroline will take you through an introduction to social media influencer marketing. The Why, What, When, Who, Where's.
BY THE END OF THIS SESSION YOU WILL KNOW: The basics of what influencer marketing is and how it can help your business
LEVEL: Starting Out
SESSION 2
Basics and Best Practices of Influencer Marketing
EXPERT: Danielle Lewis
COMPANY: scrunch.com
TIME: 45 mins
STYLE: Slide Presentation + Q&A
INFO: Influencer marketing is the new word of mouth, in this session you will learn about the data driven results. Danielle will walk you through a presentation of how to setup a brief to an influencer and what to expect.
BY THE END OF THIS SESSION YOU WILL KNOW: Audience analysis, customer targeting, segmentation,
tracking, optimisation and how to setup a brief.
LEVEL: All
SESSION 3
Working With Pintrest Influencers
EXPERT: Kathryn Moorhouse
COMPANY: kathrynmoorhouse.com
TIME: 35 mins
STYLE: Slide Presentation + Q&A
INFO: Pinterest is the most overlooked social media for eCommerce stores. 2 million people pin product pins per day! Kathryn is a world leading expert on Pintrest and works with eCommerce stores on developing traffic. In this session she will teach you how to find the best influencers in your audience and how to work with them.
BY THE END OF THIS SESSION YOU WILL KNOW: How to find Pinterest influencers and the best types of ways to work with them.
LEVEL: All
SESSION 4
Is it worth it? Numbers Don't Lie
EXPERT: Brett Owens
COMPANY: Leaddyno.com
TIME: 45 mins
STYLE: Slide Presentation + Q&A
INFO: On the flip side of the relationship building comes the tech stuff! It doesn't need to be hard. You need to think about how to track to see if this is all worth it! Find out which influencers have the perfect audience for you. This all comes with affiliate tracking software. Give each influencer their own link and see how much traffic they bring you. Also this allows you to pay your influencers any commissions.
BY THE END OF THIS SESSION YOU WILL KNOW: What you need to track when working with influencers, what are the numbers you want to see and how to set up your affiliate links.
LEVEL: All
SESSION 5
Straight From An Influencers Mouth
EXPERT: Cara Newhart
FOLLOWERS: 40,000+
TIME: 30 mins
STYLE: Q&A
INFO: In this session Cara will give you an insight into working with a social media influencer.
LEVEL: All
SESSION 6
A Brand Using Influencers To Build a Raving Fan Base
EXPERT: Michael Jackness
COMPANY: colorit.com, wildbaby.com, icewraps.com & tactial.com
TIME: 45 mins
STYLE: Q&A
INFO: Michael and his wife have built 4 strong brands online using influencers. Learn the best way to build your brand. Find out what the difference is across different niches and what stays the same.
BY THE END OF THIS SESSION YOU WILL KNOW: How to find influencers. The issues that might arise as a business owner and how to avoid them.
LEVEL: All
SESSION 7
Straight From An Influencers Mouth
EXPERT: Alex
COMPANY: travelfashiongirl.com
TIME: 35 mins
STYLE: Q&A Session
In this session Alex answer the top 10 burning questions we all want to know when it comes to working with influencers.
LEVEL: All
DAY 2
SESSION 8
Building a Successful Brand With Influencers
EXPERT: Chase Fisher
COMPANY: blenderseyewear.com
TIME: 30 mins
STYLE: Fastround Q&A
INFO: You hear of the possibilities, and now you get to hear from one of the world's leading Shopify fashion brands! Find out exactly who, how, where and what Chase and his team did to get the social media presence they now have.
BY THE END OF THIS SESSION YOU WILL KNOW: How to implement what you learn during this summit into your own Shopify store.
LEVEL: All
SESSION 9
An Image Says A Thousand Words
EXPERT: Holly Cardrew
COMPANY: pixc.com
TIME: 45 mins
STYLE: Slide presentation + Q&A
INFO: Social Media Influencers for eCommerce relies greatly on images. While influencers do take their own pictures, you need to create brand continuity so your images need to be just as great! Holly will be explaining how to create great images as well as how to use images that your influencers create within your product pages.
BY THE END OF THIS SESSION YOU WILL KNOW: Why images are the most important part of getting people to take notice of your brand and how to make the most of any product images created by influencers.
LEVEL: All
SESSION 10
The Power of Partnerships
EXPERT: Rachel Jacobs
COMPANY: underwaterpistol.com
TIME: 45 mins
STYLE: Slide Presentation and Q&A
INFO: Rachel goes deep on partnerships. She will explain the difference between just working with an influencer and partnering with one.
BY THE END OF THIS SESSION YOU WILL KNOW: If partnerships are for you and how to start the process
LEVEL: Shopify Plus
SESSION 11
Straight From An Influencers Mouth
EXPERT: Natasha Call
FOLLOWERS: 42,000+
TIME: 30 mins
STYLE: Q&A
INFO: In this session Natasha will give you an insight into working with a social media influencer.
LEVEL: All
SESSION 12
The Power of Celebrity PR
EXPERT: Matt Bird
COMPANY: 1800PR
TIME: 45 mins
STYLE: Slide Presentation and Q&A
INFO: Matt will explain how PR plays a roll in your influencer campaigns. He will provide insight into how celebrities such as Arnold Schwarzenegger use their influence to build brands.
BY THE END OF THIS SESSION YOU WILL KNOW: How celebrities and Influencer marketing work hand in hand
LEVEL: All
SESSION 13
The New Way Content Should Be Created
EXPERT: Scott Thomas
COMPANY: Creatively Squared
TIME: 45 mins
STYLE: Slide Presentation and Q&A
INFO: Having great images helps you get better Influencers. The sales funnel doesn't work if an influencer creates a great image, but your site doesn't follow the same type of high class style.
If you don't have the time, talent or location then it's hard to create images that sell.
Creating great images use to be hard..... Scott will teach you how to tell your authentic brand story with stunning custom images.
BY THE END OF THIS SESSION YOU WILL KNOW: How your story should be told and how to get great images for your website, how to create a flow on effect from the influencer to the sale.
LEVEL: All
DAY 3
SESSION 15
Straight From An Influencers Mouth
EXPERT: Kaila Yu
FOLLOWERS: 530,000+
TIME: 30 mins
STYLE: Q&A
INFO: In this session Kaila will give you an insight into working with a social media influencer who is published across multiple media platforms.
LEVEL: All
SESSION 16
Find Influencers -
The Ninja Way
EXPERT: Aris Santos
COMPANY: ninjaoutreach.com
TIME: 45 mins
STYLE: Slide Presentation and Q&A
INFO: With over 25 million leads, bloggers, & social media influencers at their fingertips Aris is going to help you find Influencers for your brand. In this session you will learn the simple ways to reach large amounts of bloggers at once.
BY THE END OF THIS SESSION YOU WILL KNOW: How to contact and follow up with bloggers in your niche.
LEVEL: All
SESSION 17
Straight From An Influencers Mouth
EXPERT: Jennifer Janelle
FOLLOWERS: 100,000+
TIME: 30 mins
STYLE: Q&A
INFO:
Jennifer is one of the cast members of Kim Kardashian's "Glam Masters".
In this session Jennifer will be talking about the inside world of the reality world and how that transcends into the real world of using influencers to sell products.
LEVEL: All
SESSION 18
YouTube Influencers - Video Killed The Radio Star
EXPERT: Adam Hendel
COMPANY: famebit.com
TIME: 45 mins
STYLE: Slide Presentation and Q&A
INFO: YouTube still offers the greatest video platform in the world AND is the second largest search engine.... If people are looking for help, chance are they turn to Youtube. So if you offer a product that fixes a problem then this is the place for you! "best jeans for short legs" or "best tech gadgets of 2019" or "baby gift ideas"... The list goes on. Famebit's own creators have had over 1 Billion Views! Get in on a little piece of that action.
BY THE END OF THIS SESSION YOU WILL KNOW: Why you should work with YouTube creators, What types of content works best, how much it costs to work with a YouTube Influencer.
LEVEL: All
SESSION 19
Special Events and Holiday Periods
EXPERT: Paul Khan
COMPANY: upfluence.com
TIME: 45 mins
STYLE: Slide Presentation and Q&A
INFO: Influencers offer a special kind of power over their followers.... They have taken the time to build trust, communicate and engage with thier audience. So when they talk people listen. And we all know selling over the business holiday events can be hard, so having an influencer promoting your product can be the 1 thing you need to EXPLODE your sales! Paul will give you the tips and tricks to making this work smoothly.
BY THE END OF THIS SESSION YOU WILL KNOW: How to use Influencer Marketing during special events and holiday periods.
LEVEL: All
